Pre-IPO · Reg A+ · Reg CF · Overlooked Public Companies
Every company everyone owns today was once a company nobody had heard of. Somebody was early. It usually wasn’t the person reading about it afterward. Ground Floor Capital is a free daily brief that goes looking for what is still early — private and pre-IPO rounds, Reg A+ and Reg CF raises, and small public companies no analyst has bothered to cover yet.
We spend our days on the bottom two floors. That is also where the wreckage is — most early companies fail outright, and we say so in every issue rather than pretending otherwise.
One email each weekday morning. Free, and one click to leave.
General commentary written for curious people — never a recommendation to put money into anything, and never personalized advice. Nobody pays us a commission, ever.
What We Cover
“Ground floor” is not an asset class. It is a moment — the window before a story gets crowded. That window shows up in three very different places, and we cover all three.
Pre-IPO rounds, secondaries, and late-stage private names. Who is raising, at what valuation, and whether the number in the headline survives contact with the paperwork.
Reg A+ and Reg CF — where a few hundred dollars buys you a seat. Genuinely interesting companies sit right next to genuinely awful ones. We read the filings so you can tell which is which.
Ground floor does not always mean private. Plenty of public companies trade with no analyst coverage and a shareholder base of roughly nobody. Early is early.
Inside Each Issue
What is early right now, why anyone should care, and what has to go right. In English.
Caps, discounts, dilution, lockups — translated into what you would actually own.
Those two numbers disagree more often than anyone selling the deal tends to mention.
Platform fees, escrow, minimums, and what happens to your money when a raise flops.
We write the obituary in advance. Every idea gets one. Plenty of them earn it.
Top of the issue, in bold, before you read a word of the interesting part.
How We Find It
Form C, offering circulars, S-1s, 10-Ks. Where the pitch deck and the paperwork part ways.
One deal on its own tells you nothing. Next to fifty others, it starts talking.
Valuation, instrument, and cap set the real price. Marketing rarely does that math.
Risks intact, jargon gone, every commercial relationship face up on the table.
The Textbook and the Tape
Early Investor teaches the machinery — what a SAFE actually is, what a valuation cap does to your slice, how dilution quietly eats it. That one is the textbook.
Ground Floor Capital is the tape: what is live right now, at what price, and whether it is genuinely early or merely loud. Most readers want both. Both are free.
Free. One email each weekday. Unsubscribe in a click — we will not take it personally.